SometimesCarl & Walgreens

Leading up to the holidays, Carl used the Walgreens app to create and print New Year's themed cards for all of his friends (humans AND dogs!)

An Instagram photo showed off the beautiful, glossy cards, and invited his followers to DM their address for a chance to receive their very own, personalized card in the mail. Almost immediately, over 50 people had submitted their addresses. We were able to mail a card to the first 40 people who responded! 

To Carl's delight, his followers were THRILLED to receive their cards in the mail, and soon shared photos of the cards on their own Instagram accounts, gaining further exposure for the campaign. 

Long live snail-mail! (Dog-mail?)